PPC Services for Distributors & Wholesale Suppliers

Campaigns can start receiving impressions and clicks soon after they are approved and launched. Trade buying cycles can be longer than consumer purchases, so meaningful optimization usually depends on gathering enough enquiry, account and order data. We monitor search terms, conversion rates and costs from the start to refine campaigns over time.

We look for searches that signal a business buyer, such as wholesale, trade, bulk and supplier terms, alongside specific product, pack-size and category searches. We weigh relevance, competition, margin and likely account value, and build negative keyword lists to exclude retail, job and informational searches that are unlikely to convert.

There is no single budget that suits every distributor. It depends on your categories, margins, average order and account value, delivery coverage, competition and growth targets. We recommend setting the budget after reviewing these factors and then adjusting it as conversion data builds up.

It can help. Keyword choice, negative keywords, trade-focused ad copy, audience settings and landing pages that explain account requirements can all discourage one-off retail clicks. Some retail traffic may still appear, so we review search terms regularly and adjust targeting.

Yes, where your products and account are eligible. Shopping and feed-based campaigns rely on accurate product data in Google Merchant Center, including prices, availability and delivery information that match your website. Trade-only pricing and login-gated catalogues can affect how Shopping is set up, so we review your model before recommending it.

Yes. We manage Google Ads for distributors, covering strategy, keyword research, campaign and feed setup, ad management, bid and budget optimization, conversion tracking and reporting. Available formats depend on Google Ads policies for your product categories and target markets.

Many distributors take orders by phone, email or through sales reps after an initial enquiry. Where your CRM or order system allows, offline conversions can be imported into Google Ads so campaigns are measured against qualified accounts and orders, not just form submissions.

Often, yes, but it depends on the platform's trademark rules and any guidelines set by the manufacturers you work with. Google's trademark policy can allow resellers to use brand names in ad text in some circumstances, and some brand owners set their own advertising rules. We review these points before including brand terms in campaigns.

Yes. We can review and optimize landing pages for search-intent alignment, clear trade account and quote calls to action, product and pack-size information, delivery terms, mobile usability and page speed.

Yes. We can audit your existing account, including campaign structure, keywords, feeds, negative lists, conversion tracking and spend by category, then recommend and implement an optimization plan based on your goals.

Yes. Ongoing management can include search-term reviews, bid and budget changes, feed updates, ad testing, landing-page recommendations, seasonal adjustments, reporting and regular reviews of account and order performance.

Start with a free PPC consultation. We will look at your ranges, customer types, delivery coverage, website, existing advertising and goals before recommending a PPC approach and budget.