Reach buyers where they now search with AI.
We help you test and manage ads on Perplexity and other AI search platforms as they open up.
Free AI Search Ads Opportunity Brief, covering:
- Which platforms fit your category
- How we would test them
- 12+ Years Experience
- 500+ Projects Delivered
- 98% Client Satisfaction
Free · No obligation
Get your Free AI Search Ads Opportunity Brief
Tell us about your brand and budget. We will check which AI search ad platforms are open to you and how we would test them.
Why AI search ads
More and more research starts with an AI answer instead of a list of links. Advertising is following: AI search platforms are adding sponsored formats in and around their answers.
That makes AI search a fast-growing, less crowded channel:
- Fast-growing: more buying research happens in AI search every year
- Less crowded: most advertisers are still waiting, so early tests face less competition
- Close to the decision: people use AI search to compare options, often just before they buy
Formats and availability change quickly, and not every platform sells ads in every market. We check what is open to advertisers before we recommend anything.
Platforms we cover and how they differ
Each AI search platform handles ads differently, and access is still opening up. Here is how we approach the main ones.
| Platform | How ads work | Our approach |
|---|---|---|
| Google AI Overviews and AI Mode | Search and Shopping ads can appear above, below or within AI-generated results, run through Google Ads. | Extend your Google Ads campaigns to AI placements where they are available, with feeds and creative ready for them. |
| ChatGPT | Sponsored placements, labelled and kept separate from ChatGPT’s answers, opening market by market. | Launch and manage campaigns where they are available. See our ChatGPT Ads service. |
| Microsoft Copilot | Ads can appear in Copilot answers, run through Microsoft Advertising. | Reach Copilot users through your Microsoft Advertising campaigns, with ad copy written for conversational answers. |
| Perplexity | Perplexity has tested sponsored follow-up questions, but access for new advertisers has been limited. | We watch its ad programme and focus on your organic visibility in Perplexity answers until paid access opens up. |
Platform details change often. We confirm current formats, targeting and availability for your market in your free brief.
What we manage
One team for every AI search platform you test.
Strategy
Which platforms to test, in what order, with which products and offers, and the budget each test needs to give a clear answer.
Creative
Ad copy and visuals written for AI search: specific, useful and credible next to an AI-generated answer.
Setup
Accounts, campaigns, product feeds, targeting and budgets on each platform, in line with its ad policies.
Tracking
Conversion tracking and UTM tagging, so AI search ads are measured like every other channel.
Reporting
One monthly report across all your AI search platforms, with cost per acquisition, what we learned and the next tests.
How we test AI search ads
01. Plan
We check which platforms are open in your market, choose the first test and set goals and budget.
02. Launch
We set up campaigns, feeds, creative and tracking, and go live.
03. Measure
We compare cost per acquisition and conversion quality with your search and social campaigns.
04. Scale
We move budget to the platforms that perform and add new ones as they open.
Frequently Asked Questions
Be ready when AI search ads open up
Get a free AI Search Ads Opportunity Brief: which platforms fit your category, and how we would test them.