PPC Services for Lawyers & Law Firms

Ads can start appearing once campaigns are approved and live, so some firms see calls and enquiries soon after launch. Meaningful optimization usually needs a period of data on search terms, enquiry quality and costs. We review these regularly and refine the campaigns over time.

We group keywords by practice area and intent, looking at local searches, urgent needs, specific matter types and commercial legal queries. We also build negative keyword lists to exclude searches such as legal jobs, law courses and topics outside your services or jurisdiction.

There is no standard budget. The right level depends on your practice areas, the competition in your locations, the value of typical matters, your conversion rates and how many new enquiries your team can handle. We recommend setting a budget after reviewing these factors, then adjusting it as data comes in.

Yes. We manage Google Ads for law firms and legal service providers, including strategy, keyword research, campaign setup, ad copy, bid and budget management, call and conversion tracking, and reporting. We can also run Microsoft Advertising and, where suitable, other platforms.

It can help. Practice-area segmentation, negative keywords, location targeting, clear ad copy about the services you offer and short qualifying questions on forms can reduce unsuitable enquiries. Where you share which enquiries became clients, we can use that information to focus spend on the campaigns that bring better-fit matters.

Often, yes. Depending on your market, law firms may need to follow their regulator's rules on publicity and price transparency, general advertising codes and each platform's ad policies. We build campaigns with these in mind, but we recommend your firm confirms its own obligations, as we do not provide legal or regulatory advice.

Yes. For time-sensitive matters such as police station representation or urgent injunctions, campaigns can use call-focused ads, schedules that match when your team is available, and location targeting around your offices. Calls from these ads need to be answered promptly, so we plan the schedule with your team.

Yes. We can review and improve landing pages for practice-area relevance, clear calls to action, click-to-call on mobile, fee and process information, trust signals such as regulatory details and reviews, and short enquiry forms.

Yes. We can audit your current account, including structure, keywords, search terms, ads, tracking and budget split by practice area, and then recommend and carry out improvements based on your goals.

Yes. Ongoing management can include search-term reviews, negative keyword updates, bid and budget changes, ad testing, landing-page recommendations, call and enquiry tracking checks, and regular reporting by practice area.

Yes. GEO and AEO can sit alongside PPC to help search engines and AI tools understand your firm's practice areas, people and expertise. This can include FAQ content reviewed by your lawyers, structured data, clear team profiles and internal linking.

Start with a free PPC consultation. We will look at your practice areas, locations, website, current marketing and goals, and then recommend a PPC approach that suits your firm.