PPC Services for Fashion Brands & Clothing Retailers

Shopping and search campaigns can start showing products soon after approval, and some sales may follow early on. Performance Max and automated bidding usually need a period of conversion data before performance settles, so we plan for a learning phase and review results against agreed targets over the following weeks.

We research searches by product type, style, fit, colour, material, occasion and season, and separate buying-intent queries from inspiration or research searches. Negative keywords filter out irrelevant traffic such as job searches, sewing patterns or brands you do not stock.

There is no single right budget. It depends on your catalogue size, average order value, margins, return rates, competition and growth targets. We usually recommend setting budgets against a target return on ad spend or cost per acquisition once these factors are understood.

Yes. We can set up and manage Shopping and Performance Max campaigns where your Merchant Center account and product feed are eligible, including feed optimization, asset groups, audience signals, product segmentation and bidding strategy.

Yes. We can review product titles, descriptions, product types, colour, size, material, gender and age-group attributes, images, custom labels and availability data. A well-structured feed helps products match relevant searches and makes campaigns easier to segment.

We plan campaigns around your trading calendar, preparing ads, assets and budgets before launches, sales and gifting peaks. During these periods we monitor pacing, stock and performance closely and adjust spend as demand changes.

Where your platform can share returns or net revenue data, it can be used in reporting and, in some setups, in the conversion values used for bidding. This helps avoid scaling products that sell often but are frequently returned. The right approach depends on your systems and the data available.

Yes. Alongside Google Ads, we can manage campaigns on Meta, TikTok and other platforms where they suit your audience, including catalogue-based ads where eligible. Paid social is often useful for discovery and launches, while search and Shopping capture active demand.

Yes. We can recommend improvements to collection and product pages, including size guides, fit notes, imagery, filters, delivery and returns information, page speed and mobile checkout, all of which influence whether a click becomes an order.

Yes. We can audit your current account, feed and tracking, identify wasted spend and structural issues, and build an improvement plan without losing useful historical data.

Yes. Ongoing management can include search-term reviews, feed updates, bid and budget changes, creative testing, launch planning, reporting and regular strategy calls.

Book a free PPC consultation. We will look at your website, catalogue, product feed, current advertising, markets and goals before recommending a campaign plan.